fractional leadership

Senior marketing leadership, without the full-time seat.

For businesses that need a marketing director's judgment — priorities, roadmap, budget, keeping everyone pointed the same direction — without hiring one full-time. Whether that's a hospitality group running a few properties or a growing local business, I plug in as your embedded, fractional lead.

let's talk about your business

how it works

You've outgrown ad-hoc marketing. You're not ready for a full-time director.

the gap

You've outgrown ad hoc marketing.

You're not ready for a

full-time director

"Strategy needs a seat at the table, not just a project to execute."

Growing businesses hit a specific wall: marketing has too many moving parts for a generalist or a rotating freelancer roster to hold together — but not enough scale yet to justify a full-time director's salary and benefits. Maybe that's a winery managing a few tasting rooms, a hospitality group with several properties, or a local business that's outgrown what one person can hold in their head. Either way, someone still needs to own the whole picture.

who this is for

Teams with people already doing the work who need someone senior steering it

Businesses in a gap between marketing hires

Owners and operators handing off strategy, not just tasks

Businesses figuring out if they need a full-time hire before committing to one

who this isn't for

Businesses who need a full-time, five-day-a-week hire

A single project or campaign. We can provide that within our standard service areas

Embedded, accountable, and built for a defined term.

the model

Embedded, accountable, and built for a defined term.

Embedded, not outsourced

I join however your team runs things: weekly check-ins, planning sessions, a standing call. Not a vendor waiting on a brief.

Own the roadmap

Priorities, budget allocation, and channel strategy, tied directly to what the business is trying to achieve.

Direct the work, not just do it

I bring in and manage the specialists your plan needs, including designers, photographers, media buyers, agencies, and other vendors.

Scoped, with a real end point

Engagements run on defined terms, with built-in check-ins on whether it's time to hire full-time.

What a fractional engagement looks like.

engagement details

What a fractional engagement looks like

time commitment

8-20 hours per week

minimum term

3-month minimum, month-to-month after that

Typical scope

Marketing roadmap and budget ownership, team/vendor management, leadership reporting cadence, channel strategy across web, social, lifecycle, and content, and implementation support.

built-in bench

Because this runs through Sonoma Pixelcraft, fractional clients also have direct access to the same six execution disciplines SPC delivers on project work. No separate agency search needed.

why this works

I've run my own business (a Bay Area wine bar and restaurant) so I know what it's like to be pulled in twelve directions with no marketing department to fall back on. decades in tech, media, and hospitality leading marketing inside fast-moving organizations. That combination is the point: leadership-level marketing judgment, paired with the ground-level reality of running lean.

more about how I work →

Let's talk about your business.

get in touch

Let's talk about

your business

Tell me where your marketing stands today and what you're trying to solve. I take on a limited number of fractional engagements at a time, so let's see if it's the right fit.

Thanks for reaching out — we'll be in touch shortly.

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